Companies That Accept Bitcoin in 2026: The Real List (And How They Do It)
Updated list of major companies accepting Bitcoin in 2026, plus the gateways they use. NOWPayments, BitPay, CoinGate, BTCPay Server compared.
Key Takeaways
- The list is real, not hype: Microsoft, AT&T, Whole Foods, Home Depot, Twitch, Newegg, AMC, Ferrari Europe, ExpressVPN, NordVPN, ProtonMail, Travala, CheapAir, Norwegian Air, Wikipedia, Red Cross, and dozens more all take Bitcoin in 2026.
- Enterprise gateway: BitPay [Bronze tier] powers the biggest brand-name checkouts (Microsoft, AT&T, Newegg, AMC, Ferrari).
- SMB gateway: NOWPayments [Gold tier], the default for any Shopify or WooCommerce store wanting to join the list at 0.5 percent fees.
- EU merchants: CoinGate [Bronze tier], MiCA-licensed, used by Norwegian Air and airBaltic.
- Self-hosted: BTCPay Server [Bronze tier] for zero fees and no counterparty risk.
- Cheapest fees: Cryptomus [Silver tier] at 0.4 percent for high-volume merchants.
Table of Contents
Why this list matters in 2026
"Companies that accept Bitcoin" used to be a punchline. In 2026 it is a procurement question. With Bitcoin trading north of $120,000 and stablecoin settlement volume now exceeding Visa on some weeks, accepting BTC has stopped being a marketing stunt and started being a real channel. The list below is not the press-release version, it is the operational version: who actually has a working checkout, and which gateway is doing the work behind it.
The honest framing is that almost no major company "accepts Bitcoin" in the sense of holding it on a balance sheet. They accept Bitcoin payments because a gateway converts the BTC to fiat or stablecoin within seconds. That distinction matters because if you want to join the list, you do not need a CFO sign-off on crypto reserves, you just need a payment gateway. The gateways below do every conversion automatically, so the merchant sees normal USD/EUR/USDT in their bank or wallet.
For SMB merchants the headline pick is NOWPayments [Gold tier] at 0.5 percent. For enterprise, it is BitPay [Bronze tier], which despite higher fees has the compliance paperwork that Microsoft-tier legal teams sign off on. Both unlock the same outcome: your store ends up in the next version of this list.
Big Tech and SaaS accepting Bitcoin
Microsoft re-enabled Bitcoin payments on the Xbox store and Microsoft account top-ups through BitPay [Bronze tier]. AT&T was first major US carrier to accept BTC for postpaid bills, again via BitPay. Twitch accepts BTC and BCH for Bits and channel subs through the same BitPay rail. Newegg has accepted BTC since 2014 and still routes through BitPay in 2026 at a 1 percent fee. Wikipedia takes Bitcoin donations via BitPay through the Wikimedia Foundation. Shopify Pay processes USDC checkout via the Coinbase Pay button, which Shopify rolled out to all merchants in 2024.
| Company | Bitcoin via | Coverage |
|---|---|---|
| Microsoft | BitPay [Bronze] | Xbox store, account top-ups |
| AT&T | BitPay [Bronze] | Postpaid bill payment, US |
| Twitch | BitPay [Bronze] | Bits, subs, BTC and BCH |
| Newegg | BitPay [Bronze] | Electronics, full catalogue |
| Shopify (merchants) | Coinbase Pay USDC, plus plugins | Per-store opt in |
| Wikipedia / Wikimedia | BitPay [Bronze] | Donations |
If you run a SaaS, the question is rarely "should we use BitPay too." For most SaaS companies under 500 employees the right answer is NOWPayments [Gold tier]. The fee is half (0.5 percent vs 1 percent), the coin selection is 30 times wider (300+ vs roughly 10 on BitPay), and the integration ships as a plugin rather than a sales call. BitPay earns its enterprise stripes through compliance paperwork that mid-market merchants do not need. See our BitPay alternatives roundup for the full head-to-head.
Retail and ecommerce
Retail Bitcoin acceptance splits into two flavours: online merchants who add a "Pay with BTC" button at checkout, and brick-and-mortar stores who accept BTC via point-of-sale through Flexa, the SPEDN-powered cashback app. Overstock pioneered online retail Bitcoin in 2014 (initially with Coinbase Commerce, now with multiple gateways). Home Depot, Whole Foods, GameStop, and Bed Bath & Beyond accept Bitcoin in physical stores through the Flexa network, which converts crypto to USD at the register so the cashier sees a normal card-like authorization.
Etsy does not have native crypto acceptance, but thousands of individual Etsy sellers do, using the NOWPayments plugin on their connected stores. The same is true of independent Shopify and WooCommerce merchants, who account for the largest single segment of the "accepts Bitcoin" universe by store count, even if not by dollar volume.
| Retailer | Bitcoin via | Where it works |
|---|---|---|
| Overstock | Coinbase Commerce | overstock.com checkout |
| Home Depot | Flexa POS | In-store, US |
| Whole Foods | Flexa POS | In-store, US |
| GameStop | Flexa + Lolli | In-store and online cashback |
| Etsy sellers | NOWPayments [Gold] via plugins | Per-seller opt in |
If you run an online retail store, the path of least resistance is a Shopify or WooCommerce plugin. Our Shopify crypto payment gateway guide walks through the install, and the Shopify and WooCommerce setup guide covers both stacks. NOWPayments [Gold tier] wins for these merchants because the plugin is free, the fee is 0.5 percent, and one install gets you 300+ coins.
Travel and hospitality
Travel is the strongest vertical for Bitcoin acceptance because the customers travel internationally, so the cross-border benefits of crypto are visible to them daily. Travala is the canonical crypto-first OTA, accepting BTC and 80+ other coins for more than three million hotels and 700 airlines worldwide, with direct integration (no third-party gateway). Expedia inventory is bookable via Travala, which is how "Expedia accepts Bitcoin" continues to circulate even though Expedia itself does not run a direct BTC checkout. CheapAir was the first OTA to take BTC back in 2013 and still does, now routing through multiple gateways in parallel for redundancy.
In Europe, Norwegian Air and airBaltic both accept BTC for flight tickets via CoinGate [Bronze tier]. CoinGate's MiCA licence is one of the reasons EU airlines pick it over BitPay, the regulatory paperwork stays in-region and EU SEPA settlement is native. For travel SaaS or independent travel agents wanting to add crypto, CoinGate is the natural answer. Full review at our CoinGate review, and use cases compared in our 2026 gateway roundup.
Food, drink, entertainment, and auto
Starbucks does not let customers pay direct BTC at the till, but it accepts crypto via the Bakkt app, which converts BTC, ETH, USDC, and Dogecoin to USD before the Starbucks card top-up happens. The customer experience is "pay with crypto", the merchant experience is "received USD". AMC Theaters accepts BTC, ETH, LTC, BCH, DOGE, and SHIB through BitPay, online for ticketing and gift cards. Ferrari Europe began accepting Bitcoin for new car purchases in 2024 via BitPay, following Ferrari North America in 2023. Subway acceptance varies by franchisee, some independent operators run BTCPay Server.
Tesla took direct Bitcoin payments for a few months in 2021 before pausing over energy concerns. As of 2026 that pause is still in place, the company holds BTC on its balance sheet but does not accept it at checkout. Customers who want to "pay Tesla in BTC" do it via BitRefill or another off-ramp to USD first. Steam paused Bitcoin acceptance in 2017 over fee volatility on the Bitcoin base layer; with Lightning fees now sub-cent and stablecoin support universal, Steam still has not re-enabled it, which is a missed opportunity that smaller gaming storefronts now exploit through crypto payment gateways for gaming.
Add your store to next year's list
NOWPayments, 0.5 percent fee, 300+ coins, native Shopify and WooCommerce plugins, 10-minute setup.
Sign Up for NOWPayments →Crypto-native services
The crypto-native category is the densest on the entire list, because privacy-leaning software companies were the earliest adopters. ExpressVPN and NordVPN both accept BTC via BitPay; ProtonMail accepts BTC via BitPay plus a direct option for paid Proton accounts; Mullvad is rumoured to run BTCPay Server in-house (the team has not publicly confirmed but the payment flow has the BTCPay fingerprint). BitRefill is a category of its own, you buy gift cards and mobile top-ups for thousands of merchants using BTC, Lightning, or 50+ altcoins, which effectively means you can pay any merchant on Earth in BTC indirectly.
Namecheap accepts BTC for domains and hosting via Bitpay. The Tor Project accepts BTC, ETH, LTC, and a long tail of altcoins for donations. If you run any kind of privacy-focused SaaS or developer tool, the move that costs you almost nothing and earns you instant credibility with that audience is to enable a BTC checkout. The cheapest, most freeze-proof option is BTCPay Server [Bronze tier], hosted on a 5 dollar VPS at zero fees, see our BTCPay Server gateway profile and full BTCPay Server review.
If you want hosted simplicity at the lowest possible fee, the alternative is Cryptomus [Silver tier] at 0.4 percent. Cryptomus is the fee leader among hosted custodial gateways, which makes it a strong pick for high-volume crypto-native services where every basis point shows up in margin. See our fee comparison for the per-1000-dollar math.
Charities and nonprofits
Charities were among the first big-name organizations to accept Bitcoin because crypto donations are tax-efficient for US donors (giving appreciated BTC avoids capital gains tax while letting the donor deduct fair market value). The Giving Block is the dominant infrastructure provider for nonprofit crypto donations and processes BTC for Save the Children, the American Red Cross, the Tor Project, and roughly 2,500 other 501(c)(3)s. UNICEF runs its own CryptoFund that accepts and disburses BTC and ETH directly without converting to fiat, the only major UN agency doing so.
Wikimedia takes BTC via BitPay through the Wikimedia Foundation donations page. Smaller nonprofits without enterprise budgets typically run NOWPayments [Gold tier] on a donation form because the 0.5 percent fee compares favourably to the 2.2 percent + 30 cents that PayPal charges nonprofits, and the lack of chargeback exposure removes a real risk for low-trust online donation flows.
How to join the list (gateway picks by use case)
There is no technical barrier to adding your store to this list. The question is which gateway fits your stack and revenue profile. Pick by use case.
"I run a Shopify or WooCommerce store"
NOWPayments [Gold tier]. Native plugins for Shopify, WooCommerce, OpenCart, Magento, and PrestaShop. 0.5 percent fee, 300+ coins, optional auto-conversion to USDT so you never hold BTC. On a $1,000 sale you keep $995. Compare to BitPay at $990 and CCBill-style fiat at $880. See our NOWPayments review.
"I run an EU-based business and need SEPA settlement"
CoinGate [Bronze tier]. MiCA-licensed Lithuanian gateway, the same one Norwegian Air and airBaltic use. EUR settlement via SEPA, 1 percent fee, 70+ coins. Bronze tier overall because the fee is higher than NOWPayments and the coin set is smaller, but the EU regulatory clarity is genuinely useful for EU SaaS and travel merchants. See our CoinGate review.
"I want zero fees and zero counterparty risk"
BTCPay Server [Bronze tier]. Self-hosted, non-custodial, open-source. $5/month VPS, 0 percent fees, BTC and Lightning native plus altcoins via Liquid. Bronze tier because there is no support team and no SLA, but it is the only option where no central operator can deplatform you. This is what Mullvad-style privacy companies run. Compare in Coinbase Commerce alternatives.
"I am a high-volume merchant and need the lowest possible fee"
Cryptomus [Silver tier]. 0.4 percent fee, the cheapest hosted custodial option on payyd. 20+ coins, native Telegram tooling, fast onboarding. Silver tier because the coin set is narrower than NOWPayments and the brand is younger, but for high-volume merchants who run BTC and a few stablecoins, it strictly beats every Gold tier option on cost.
"I am an enterprise (1B+ revenue) and need procurement-grade compliance"
BitPay [Bronze tier]. The gateway behind Microsoft, AT&T, Newegg, AMC, and Ferrari. 1 percent fee, narrower coin set (roughly 10 coins), but the SOC 2 reports, the legal agreements, and the volume-based pricing tiers are what enterprise legal teams expect. Bronze tier in our overall ranking because for almost every merchant below $1B revenue, the BitPay fee premium is not justified, but at enterprise scale the paperwork is the product. Note: payyd does not affiliate with BitPay, so this recommendation is editorial-only. See BitPay alternatives.
"I run a nonprofit or charity"
NOWPayments [Gold tier]. Has a dedicated donations widget that handles tax-receipt fields, recurring giving, and 300+ coin acceptance. The Giving Block is the alternative for 501(c)(3)s wanting a turnkey compliance stack, but its fees are higher (typically 2-3 percent vs 0.5 percent on NOWPayments). For small to mid-size nonprofits, NOWPayments is the better deal; for very large 501(c)(3)s the compliance overhead The Giving Block absorbs is worth the markup.
If you want a complete walkthrough of the install, see our accept Bitcoin payments guide. The whole flow, from gateway signup to first live BTC sale, takes about 30 minutes for a Shopify or WooCommerce store and roughly 2 hours for a self-hosted BTCPay Server install on a fresh VPS.
FAQ
Which big companies actually accept Bitcoin in 2026?
Microsoft (Xbox), AT&T, Twitch, Newegg, Wikipedia, Whole Foods, Home Depot, GameStop, Starbucks (via Bakkt), AMC, Ferrari Europe, Travala, CheapAir, Norwegian Air, ExpressVPN, NordVPN, ProtonMail, Mullvad, BitRefill, Namecheap, the Tor Project, Save the Children, Red Cross, and Wikimedia all accept Bitcoin either directly or through a payment gateway.
Does Tesla still accept Bitcoin?
No. Tesla paused direct Bitcoin payments in 2021 and has not resumed direct acceptance. Tesla holds BTC on its balance sheet but does not take BTC at checkout in 2026.
What gateway do most big companies use for Bitcoin?
BitPay powers the largest enterprise checkouts (Microsoft, AT&T, Newegg, Twitch, AMC, Ferrari). Flexa handles retail POS at Whole Foods, GameStop, and Home Depot. Travala uses its own direct integration. Most SMB merchants use NOWPayments because it costs 0.5 percent versus BitPay's 1 percent and supports 300+ coins.
Can I accept Bitcoin on my own website?
Yes, in under 30 minutes. For Shopify or WooCommerce, install the NOWPayments plugin, paste an API key, and your store can accept BTC and 300 other coins at 0.5 percent. If you want zero fees and self-custody, run BTCPay Server. CoinGate is the EU-licensed alternative with SEPA settlement.
Why do companies still accept Bitcoin if the price swings?
Modern gateways auto-convert BTC to fiat or stablecoin at the moment of payment. The customer pays in BTC, the merchant receives USD, EUR, or USDT within minutes. Volatility is the gateway's problem, not the merchant's. The remaining benefits (no chargebacks, lower fees, global reach) are why brands keep adding crypto checkouts.
Which company accepts the most cryptocurrencies?
Travala accepts 80+ cryptocurrencies directly for hotels and flights. Any store running NOWPayments effectively accepts 300+ coins via auto-conversion. BitRefill supports BTC, Lightning, and roughly 50 altcoins for gift cards and top-ups.
Affiliate disclosure: payyd.co earns a commission when readers sign up for NOWPayments through /go/nowpayments or CoinGate through /go/coingate. We do not affiliate with BitPay, so its mention here is editorial-only based on what enterprise merchants actually use. BTCPay Server and Cryptomus links are also non-affiliate. Our tier rankings reflect payyd's editorial criteria, not commission rates.